The next chapter in our series on storytelling comes to us from a wonderful talk given by filmmaker Andrew Stanton. Known for his animated films Toy Story and Wall-E, Andrew knows the key elements to telling a great story. I especially like his insight into the audience.


Andrew Stanton

Andrew Stanton

"Storytelling is joke telling. Don't forget the punchline." I love the thought of building up to something in a story. You should know where your story is going and how you plan on getting your audience there. Answer the question, "What's the ultimate goal?" and then build to that goal.

"Make me care." You're audience is reaching out and wanting to go on the journey with you. Involve them and they'll start to care. However, don't just give them the answer, make them work for it. Give them 2 + 2 not 4. Let them figure it out.

To illustrate the power of a story Andrew shares a quote that the late Mr. Rogers carried in his wallet. The quote is from a social worker and it reads, "Frankly there isn't anyone you couldn't learn to love once you learned their story."

More great insight into storytelling from one of the great storytellers of our time. Watch the video below.