THOUGHTS ON STORYTELLING FROM MARKETER SETH GODIN

 Seth Godin

Seth Godin

You may or may not have heard of Seth Godin. If you've ever tried to learn more about marketing, than you more then likely have stumbled across his very popular blog or read one of his books (there's lots of them). He's an accomplished entrepreneur and always has great insight into people and business. Not surprisingly, he often talks about storytelling with your marketing. There's a lot of material to work with here, so over the next several weeks I'll be posting a weekly storytelling thought from Seth Godin. I hope you like them.

"A great story is true, not because it's factual, but because it's consistent and authentic."

I had several thoughts as I read these words the first time. As it relates to photographic storytelling, I couldn't help but think about post-production and digital manipulation. This is a long time argument in the imaging world, but I think this provides a new angle. Post process and color correct to tell a better story. The images in National Geographic are printed as shot with minor adjustments to levels and contrast while the award winning surf story from the Banff Mountain Festival shot by Chris Burkard has punchy colors and additional post-production work I'm sure. Neither approach is inherently right or wrong, it all comes down to the story your trying to tell and the medium your telling it in.

More next week.